Design doesn’t matter if it doesn’t have a message

The Credibility Gap, at BDI:

And then there is what one designer calls the “Command-D” factor:

Some clients believe that a lot of design is handled by software. “Just hit Command-D and the design comes out.” This serves to undermine designers’ value as visual and strategic thinkers and turns them into computer jockeys. The next step, of

… view full post