Reebok Reebrand

Sportswear giant Reebok (a subsidiary of the Adidas Group) have rebranded. And quietly at that, because I can’t find any information about it.

After catching the final seconds of their new TV campaign this evening, I hopped on over to Reebok.co.za (shockingly poor site) and Reebok.com, which both feature their new logo and associated brand elements…. view full post

Presenting v6

Welcome to the 6th version of this site since its online debut 8 years ago.

My previous design lasted for almost half of that time. Despite its shortcomings (lack of a feature-rich CMS) and obvious design flaws, and given the amount of recognition that it received, I became hesitant to change it … view full post

Mugg & Bean rebrand

It seems to me like all the rebrands these days are surrounded by controversy and public criticism. Last November it was Pick n Pay, and last month it was Mortgage SA’s turn when they rebranded as ooba.

I caught a glimpse of the new Mugg & Bean logo on tv … view full post

Pick ‘n Pay rebrand

Another rebrand was launched to the press this morning, and this time it’s the turn of one of South Africa’s oldest, most recognizable and best loved brands: Pick ‘n Pay.

I picked this up via BizCommunity who were the first to break the story as it was happening! Via … view full post

Why Bafana Bafana have to rebrand for 2010

I found the below extract from an article posted on BizCommunity quite interesting. Why Bafana Bafana have to rebrand for 2010:

Bafana Bafana, meaning Boys, Boys, was coined by three Sowetan sports reporters in 1992, shortly after the readmission of South Africa to world football. According to Neil Tovey, captain of the winning 1996 Africa Cup of Nations team,

… view full post