Via Mango: Ananzi searches more than just fruit:

Online marketing company Acceleration have partnered with the airline to flight online interactive advertisements on Ananzi.co.za. Since the launch of the online campaign, the keyword "mango" and derivatives thereof yielded 1,942 searches in total last month. The keyword "mango" produced 692 searches and "mango airlines" produced 486 searches within the month of November alone.

I don't know about you, but when I search for "mango" on Ananzi, the airline don't appear on the first page of 10 results. Or the second page. Or the third page. Or the fourth page... and I get the same poor result when I search for "mango airlines".

Keyword searches for "mango" and the like have skyrocketed since the beginning on November, making www.flymango.co.za one of the most sought after websites in South Africa. [...] The keyword "mango" averages 65 searches per day by Ananzi.co.za users, and this is expected to increase as visitors search for cost-effective flights to their holiday destinations.

Unfortunately for Ananzi, those visitors will very quickly turn to a different search engine. As if searching on Ananzi wasn't difficult enough to begin with!

UPDATE: Mango's vrot eMarketing at GottaQuirk.