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	<title>blog - coda.coza &#187; cellphone</title>
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	<description>dress up. leave a false name. be legendary.</description>
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		<title>K750i digital zoom false claims</title>
		<link>http://coda.co.za/blog/2005/11/10/k750i-digital-zoom-false-claims</link>
		<comments>http://coda.co.za/blog/2005/11/10/k750i-digital-zoom-false-claims#comments</comments>
		<pubDate>Thu, 10 Nov 2005 23:12:41 +0000</pubDate>
		<dc:creator>coda</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[camera phone]]></category>
		<category><![CDATA[cellphone]]></category>
		<category><![CDATA[criticism]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[k750i]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[optical]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[zoom]]></category>

		<guid isPermaLink="false">http://coda.co.za/blog/2005/11/10/k750i-digital-zoom-false-claims</guid>
		<description><![CDATA[I've been considering the Sony Ericsson K750i to replace my current T310 (which has become slower and buggier with age). My choice is for 3 simple reasons: it's compact, feature-rich, and is sexier than Clifton on a good day.
I feel like a lot of people with a digicam, the 2mp camera capability is an inconsequential [...]]]></description>
			<content:encoded><![CDATA[<p>I've been considering the <a href="http://www.sonyericsson.com/k750/">Sony Ericsson K750i</a> to replace my current <a href="http://www.sonyericsson.com/spg.jsp?cc=gb&amp;lc=en&amp;ver=4000&amp;template=pp1_1_1&amp;zone=pp&amp;lm=pp1&amp;pid=10050">T310</a> (which has become slower and buggier with age). My choice is for 3 simple reasons: it's compact, feature-rich, and is sexier than <a title="All-time best beaches - Travel Channel" href="http://travel.discovery.com/convergence/beachweek/clifton.html">Clifton</a> on a good day.</p>
<p>I feel like a lot of people with a digicam, the 2<acronym title="mega-pixel">mp</acronym> camera capability is an inconsequential bonus. Having said that however, tonight I stumbled on <a href="http://www.sonyericsson.com/eye-for-beauty/">an eye for beauty</a>, a mini promo site for the phone. Click through to view the 'best features', and then view the '4x digital zoom' animation demo.</p>
<p>Now assuming that their digital zoom is the kind which resizes the bitmap in the firmware - the same kind of ineffectual digital zoom that I'd advise anyone to disable on their digicam, and assuming by 'Digital' they don't imply <a href="http://www.sony.net/enjoy-photo-movie/cyber-shot/features/Smart_Zoom.html">Smart Zoom</a>, and assuming I know what I'm talking about, this animated demo is complete bullshit! The demo, along with the accompanying copy:</p>
<blockquote><p>Reach out and get 4x closer when taking pictures.</p></blockquote>
<p><strong>Spot the Difference:</strong> below is how it should look. On the left is their false claim, and on the right is my best attempt at a 4x Photoshop crop from the 1x image. I never been a Helena Christensen fan anyway, but seriously...</p>
<p><img src="/blog/wp-content/uploads/2008/03/bullshit.jpg" alt="K750i digital zoom false claims" /></p>
<p>For further comparison, I found <a title="Review of Sony Ericsson's 2 megapixel K750i" href="http://www.mobileburn.com/review.jsp?Id=1393&amp;source=BROWSER">this comprehensive review</a> which contains accurate <a href="http://www.mobileburn.com/review.jsp?Page=5&amp;Id=1393">photo samples</a> taken at the different digital zoom levels along with the following text. No Smart zoom, then.</p>
<blockquote><p>The digital zoom produces relatively poor quality photos when used in the 2 megapixel mode, since the camera basically has to guess at what the pixel data should be.</p></blockquote>
<p>It may be a little demo, for a camera phone, but I still think it's a big deal to market a phone feature so inaccurately.</p>
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