Reebok Reebrand

Sportswear giant Reebok (a subsidiary of the Adidas Group) have rebranded. And quietly at that, because I can’t find any information about it.

After catching the final seconds of their new TV campaign this evening, I hopped on over to Reebok.co.za (shockingly poor site) and Reebok.com, which both feature their new logo and associated brand elements…. view full post

Mugg & Bean rebrand

It seems to me like all the rebrands these days are surrounded by controversy and public criticism. Last November it was Pick n Pay, and last month it was Mortgage SA’s turn when they rebranded as ooba.

I caught a glimpse of the new Mugg & Bean logo on tv … view full post

University of Johannesburg logo

As is probably apparent by the last few posts on this blog, I love a clever logo. Here’s one I discovered only recently: the identity design for the University of Johannesburg (UJ):

Established in December 2005, the University of Johannesburg is the result of a merge between two of Gauteng’s premier academic institutions … view full post

Transnet rebrand

Recognised as the dominant player in the Southern African transport and logistics arena, state-owned Transnet unveiled their new corporate identity on Monday, which includes a new logo and pay-off line: “Delivering on our commitment to you“.

This concludes their structural transformation which began in 2004. The new Transnet is made up of … view full post

monochrom Brandmarker

monochrom Brandmarker

An attempt to evaluate the actual power of brands by making Austrian people draw a total of twelve logos (nine international, three typically European) from memory, 25 people per brand.

Interesting!