Why Bafana Bafana have to rebrand for 2010

I found the below extract from an article posted on BizCommunity quite interesting. Why Bafana Bafana have to rebrand for 2010:

Bafana Bafana, meaning Boys, Boys, was coined by three Sowetan sports reporters in 1992, shortly after the readmission of South Africa to world football. According to Neil Tovey, captain of the winning 1996 Africa Cup of Nations team,

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