Winning poster announced for 2010 FIFA World Cup
An update to one of my previous posts: the South African public have voted, and the official 2010 FIFA World Cup poster was announced on the weekend. The winning poster by Switch Design (also responsible for the 2010 logo) depicts the African continent forming a man's profile heading a ball.
Via FIFA.com:
Bright, vibrant and celebratory, the colours of the poster are inspired by the South African flag, but also draw upon the African continent. The strong yellow background symbolises the sun as the source of warmth, energy and life.
I noticed that the design has changed ever so slightly since the voting process: the shoulder has been removed, and the text inside the head has been enlarged. I still prefer this poster to the other two finalists, but the solid yellow background bothers me in that it doesn't pull the elements together, and gives the poster an incomplete feel.
The unique shape of the continent almost naturally lends itself to the shape of a man's profile, while the face represents every single African supporter from Morocco in the north, Gambia in the east, Somalia, Kenya and Ethiopia in the west to South Africa in the south.
I wouldn't say that's a fair statement - I've never imagined the profile of a head while looking at the African continent - and saying that discredits the whole creative process, when the reality is that the concept is completely unique. Well, to me anyway! (see Africa brand on Flickr).
More 2010-related design - the eThekwini municipality in Durban has launched its unique 2010 FIFA World Cup logo:
Via BuaNews:
In the logo, two arches come together expressing our unity in diversity, the colours reflect our oceanic backdrop, green for our recreational environments and the golden beaches which mark us as South Africa's outstanding tourism destination.
They fail to mention that it also resembles the design of the King Senzangakhona Moses Mabhida Stadium currently under construction. Note not "Mabidha" - naughty naughty, Wikipedia. Very dynamic, I like it!
See Cape Town's logo.
UPDATE: and even more! Official emblem of the FIFA Confederations Cup 2009 unveiled in Durban via FIFA.com
UPDATE [03/12]: Switch behind 2010 poster at BizCommunity
- leave a comment
4 Comments
I like the yellow, but it requires more substance.. perhaps a gradient like in the logo – a nice radial gradient since the yellow symbolises the sun – or some kind of texture for a little more depth.
I do like the yellow but I agree with what you say, it needs a little something extra
It’s a good choice !!!
Leave a Comment
Your e-mail address is required, but will not be published.
27 November 2007
Amadeus05:05 am
I have to say, personally I rather like the yellow on it and feel its a nice compliment to the brown. Also the colorful ‘print that didn’t quite align’ feel lends to what I find a nice urban, almost spray painted feel. Perhaps you are a little to hard on it? :P