The 2010 FIFA World Cup logo

UPDATE [26/04]: I stumbled on this PDF document (via ASA) - 2010 FIFA Public Guidelines for the World Cup - designed to offer guidance and information regarding the usage of Official Marks, in the form of a list of do's and don'ts...

Interesting to see that they've used the logo that I reproduced (in my original post below) throughout their document, although when they specifically mention the Official Emblem (Section 2), then they use the Wikipedia/widely distributed version. Weird.

Here's a large version of the logo that I pulled off the PDF, with the nice gradients and drop shadows.

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When I see the 2010 FIFA World Cup logo online, which is fairly regularly, I'm curious why it's always the version that can be found on Wikipedia, which is unfortunately also the version on which the multitude of criticisms were based when the logo was unveiled last year. Wikipedia list the image with FIFA.com as the source, which I'd be willing to dispute, but you never know.

Is this poor brand management on FIFA's part?

They'd want to protect the identity of the World Cup, obviously - but given the persistent use of this version, and the unofficial vector file in the wild (which if I'm not mistaken, is mostly incorrect), are they not doing more harm by not providing a replacement or making the official version available? Hackers Hawkers will always find a way, so that can't be stopping them?

Take a look at this logo that FIFA are using on their website - notice the colours, gradients in particular, bevel on the outer green swish, etc. For comparative purposes, I roughly attempted to reproduce it using the vector EPS as a base: here's the result. Huge difference.

Switch Design could provide some insight (hey! you guys reading this?). After browsing through their impressive portfolio, I discovered they're also responsible for designing the familiar CI's of Ceres, Clover, Juicy Lucy, SAB, SABC and Steers, to name a few.

Here's another discovery I made, to further put things into perspective. The two logos on the right contained FIFA copyrights dated 2006 and 2002.

Interesting, né.