Ananzi and Mango Airlines
Search Engine portal Ananzi are making a noise on BizCommunity that since the official launch of Mango Airlines on the 1st of November, the word "mango" has become one of their top searched keywords.
Via Mango: Ananzi searches more than just fruit:
Online marketing company Acceleration have partnered with the airline to flight online interactive advertisements on Ananzi.co.za. Since the launch of the online campaign, the keyword "mango" and derivatives thereof yielded 1,942 searches in total last month. The keyword "mango" produced 692 searches and "mango airlines" produced 486 searches within the month of November alone.
I don't know about you, but when I search for "mango" on Ananzi, the airline don't appear on the first page of 10 results. Or the second page. Or the third page. Or the fourth page... and I get the same poor result when I search for "mango airlines".
Keyword searches for "mango" and the like have skyrocketed since the beginning on November, making www.flymango.co.za one of the most sought after websites in South Africa. [...] The keyword "mango" averages 65 searches per day by Ananzi.co.za users, and this is expected to increase as visitors search for cost-effective flights to their holiday destinations.
Unfortunately for Ananzi, those visitors will very quickly turn to a different search engine. As if searching on Ananzi wasn't difficult enough to begin with!
UPDATE: Mango's vrot eMarketing at GottaQuirk.
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8 Comments
LOL! I’ve tried every combination I can think of and I can’t get Mango Airlines to appear on the first page of results.
Domesticflights.co.za are definitely making some cash out of the whole saga though.
I totally agree with Squirrel. 486 searchs is nothing. If I ran an online marketing company I would be quite embarassed to show off those figures, I’d far rather wait a few months and show off some more impressive site statistics.
That’s crazy! There was a link on the 7th item on ananzi search after I searched for it – not a direct link to their website, but a link. 65 searches.. that’s huge! I don’t really know, I had a look at the website a while ago and the prices were high, and not amazing compared to other airlines, but then about a couple of days ago, a friend of mine booked a return flight to Joburg for R500 – so I’m not too sure, if there is price fluctuation like this, then I’m sceptical!
Thanks for the post Damien!
What’s wild is that even on google if you search on the term Mango flights you don’t get Mango airlines coming up first – if it’s such a popular term then there’s a lot of people getting lost.
has anyone ever emailed Mango and sent them these blogs???
I really hate Ananzi, I think they are absolutely useless and keep calling me to try and seel advertising for, amongst other, Mango Flights
@Flights SA: Thanks for your comment. I hope you don’t mind that I took the liberty of removing your URL and changing your link to my own blog. Do visit again soon!
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30 November 2006
Squirrel05:25 pm
A whopping 65 searches a day! For a generic term! How many of these users are looking for a recipe for mango achtar? Maybe they’re searching for the South African Mango Growers Association (there is such a thing!), or maybe simply Mango groove?
If I was the marketing bigwig for FlyMango.co.za, I wouldn’t be throwing these numbers around too much.
I don’t think it’s all to blame on Ananzi though, as google.co.za only lists the airline’s homepage 8th on the list, and it still looks kak!