Bleebip zub-zub!

Via BizCommunity, TwoFour born with a marketing furore:

South Africa's largest Internet portal, 24.com, today announced the arrival of TwoFour, a robotic walking, talking and somewhat cheeky search engine. The innovative attention-seeking device will be catapulted in celebritydom as the central character in a marketing campaign urging local consumers to make 24.com their homepage.

TwoFour makes his debut today in television adverts on the MNET and DSTV channels and on national radio stations, 5FM as well as Metro FM. The new face of 24.com will also make appearances on select outdoor advertising as well as promotions inside Vida e Caffe outlets, nationwide.

The press release continues:

The idea was for TwoFour to bring a certain "cool" factor to search engines, ensuring widespread appeal to the local online market.

Darren over at GottaQuirk has this to say in his post, When did corny become the new cool?

We've had SABC's "Dub", Amore Vitone, the Vodacom rodent and now this. Maize is our staple food source and corn the staple of our entertainment diet.

And Rich of Jo'blog asks Are you a hot web freak-a-zoid?

Personally I think that Ogilvy Cape Town have successfully created a mangled, bastardized rip of Short Circuit's Johnny-Five. Check it out on Flickr or view this blog's picture attachment. Ok, so they changed the treads colour and stuck on a weird mic and satellite dish thing, whoopee.

Bah bah baah baah ba wheeeeeee-eeeee-eeeee!