Which brands would you associate with your blog?
I received the below extract in an e-mail yesterday and immediately thought it would make for a good discussion, given the increasing number of quality local blogs that I continue to discover lately.
With blogging technology and the buzz of community advertising through blogging I am trying to establish an effective channel to do this for my core business services.
However, MySpace, Technorati and the likes are focussed globally and although it might be a good idea, I'm wary of driving untargeted traffic to my site. Is this wrong to assume this?
Are there blogs which are dedicated to the local market and can be used in similar fashion to Technorati and his friends?
Although I don't think MySpace and Technorati do this, it would essentially involve connecting brands (not bands/fans) with relevant bloggers (or vice versa), and then managing that relationship. Is anyone doing this, locally? And if so, with what worth are blogs regarded?
Which brands would you associate your blog with, and why?
While I'm not the biggest online advertising fan (ooh, there's an Adblock Plus!), I do think there's some serious, untapped, soul-selling business potential there.
Let's hear what you think.
- leave a comment
11 Comments
It’s difficult … I think it all depends on the individual. I hate advertising banners on sites and I always think the space could be used much better – take media24.com – it’s just TOO much. AKA over-kill.
In the same breath… it’s different when the design caters for advertising like c.net and locally jetStreaker and CherryFlava… when done tastefully (it doesnt compete for attention with the content/ clash with the design of the site) i think it’s ok.
I think that as a commercial blog you have to have advertising principles and stick to them. You’re right – if you are going to offer sponsorship on your blog – its probably more effective to select the kinds of message you carry.
Don’t just carry advertising for advertising revenues sake – take on selective brands that are relevant to your readers and the association with your blog will benefit the advertiser at the same time.
We’ve taken on commercial campaigns from brands that we’re proud to be associated with.
Are people still using banner ads?? Someone told me recently that Webmail shows targeted “postage stamp” ads on their site with a click-through rate of around 6%. That seems very high to me, seeing as they will display 100 000 impressions. thats 6000 visitors. Also, their site is classic over-kill, ads compete for attention along the bottom of the page – click here — *flash* flash* click me!! no, over here!!.
Back to the topic, I don’t think blogging is targeted by advertises for the following reason… blogs tap into niche markets but the percentage of people with internet access in SA is a niche itself – so it’s not about reaching Rugby Fans (unless selling rugby stuff) as much as it reaching people with buying power (LSM 6?) – This said, it is easier to advertise through a large portal (take outsurance ads on M-WEB) then to go the blog route.
ya i think you are right blogging is targeted by advertises you have all valid reasons.
http://www.vividads.com.au
Banner ads are smart but they are too noisy.
–I think that as a commercial blog you have to have advertising principles and stick to them.
+1. Of course
eh, dude, are you manually comment spamming me?
to coda:
Okay, you are right. But you have to use CAPTCHA in your blog to prevent spammers. Sorry. But your site’s design is very smart ;)
I use other methods that capture bot spam just fine. No offence, but seriously, get a life…!
Awwsome informative blog but the best way i know to boost your brand exposure,advertising and marketing, Thats perfect for trade shows / expo’s / lobbies / point-of-sales / exhibitions / conferences by the help of innovative banner stand display and large format printing service because links are not that visible as compare to banner ads. You can get more information on this subject at http://www.vividads.com.au
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28 September 2006
coda01:32 am
Here’s some examples of South African ‘branded blogs’: Jetstreaker, 2oceansvibe and Keo.co.za.