Joel on Software on the iPod
Or look at the iPod. You can't change the battery. So when the battery dies, too bad. Get a new iPod. Actually, Apple will replace it if you send it back to the factory, but that costs $65.95. Wowza.
Why can't you change the battery?
My theory is that it's because Apple didn't want to mar the otherwise perfectly smooth, seamless surface of their beautiful, sexy iPod with one of those ghastly battery covers you see on other cheapo consumer crap, with the little latches that are always breaking and the seams that fill up with pocket lint and all that general yuckiness. The iPod is the most seamless piece of consumer electronics I have ever seen. It's beautiful. It feels beautiful, like a smooth river stone. One battery latch can blow the whole river stone effect.
Apple made a decision based on style, in fact, iPod is full of decisions that are based on style. And style is not something that 100 programmers at Microsoft or 200 industrial designers at the inaptly-named Creative are going to be able to achieve, because they don't have Jonathan Ive, and there aren't a heck of a lot of Jonathan Ives floating around.
I'm sorry, I can't stop talking about the iPod. That beautiful thumbwheel with its little clicky sounds ... Apple spent extra money putting a speaker in the iPod itself so that the thumbwheel clicky sounds would come from the thumbwheel. They could have saved pennies ... pennies! by playing the clicky sounds through the headphones. But the thumbwheel makes you feel like you're in control. People like to feel in control. It makes people happy to feel in control. The fact that the thumbwheel responds smoothly, fluently, and audibly to your commands makes you happy. Not like the other 6,000 pocket-sized consumer electronics bit of junk which take so long booting up that when you hit the on/off switch you have to wait a minute to find out if anything happened. Are you in control? Who knows? When was the last time you had a cell phone that went on the instant you pressed the on button?
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7 Comments
haha, that is great… it sounds very tongue in cheek? Either way, nicely written :)
Did you just happen to purchase yourself one of them iPods or have you just been fiddling with Gills? If you don’t have one, D, you need to get yourself one by the sounds of things. Lol, good speech there though… :)
The batteries are actually easy to replace
Easy there big boy, its just a ipod. You need to get out a bit, take a walk in the park, yes yes you can take your ipod to.
I was quoting, by the way, and have no personal interest in ever purchasing an iPod – just that I found Joel’s observations really interesting.
iPod’ are so last week – i want a SonyEricsson W800!
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27 July 2005
Henty04:37 pm
Oh, dry your legs mate, I don’t think the I-Pod is so good…apple have total monopoly and you have just fallen for what the wanted