Madden Mozilla 2004 SSX

I recently commented on MozillaZine about the lack of consistency in the Mozilla brand and suggested that a branding guideline document be compiled. Steven Garrity has done just that with his proposal: Branding Mozilla: Towards Mozilla 2.0. A good read even if you're not interested in the project.

As the Mozilla project moves towards an end-user focus from a developer and platform focus, the branding and visual identity of the organization and its software will need to be revisited. With the recent separation from Netscape and AOL, the need for the Mozilla project to have a brand of its own is all the more necessary.

Read public comments on the proposal here and /. comments here. I found this one particularly amusing:

Secret to Branding

1. Take your basic product name - ie, "Mozilla".
2. Get permission from a celebrity to put their name in front of it.
3. Put next year's number on the end.
4. Add the letter's "X", "XP" or some abbreviation with an "X" in it.

Therefore, Mozilla 2.0 should really be - Madden Mozilla 2004 SSX