Nedbank advertising

Who are those people at Nedbank? At a time when the South African mindset is focused on promoting the idea that it is great to be proudly South African, the bank is plastering the mass media with the most elitist Eurocentric advertising seen in this country for a long time. The whole tone of the campaign, particularly with the mid-Atlantic voice-over, is, to put it bluntly, un-South African.

John Farquhar writes at Marketingweb.co.za