Yellow Pages weather sponsorship

Marketingweb are hosting an entertaining discussion on the Yellow Pages weather sponsorship. One reader writes:

Simon "Reverse" Gear looks like a bumble bee

What next? Sally Burnett dressed up as the Simba Chips lion reading the news? Khanyi dressed up as Mr Min? Riaan Cruywagen looking like your uncle in the furniture business?

I almost wet myself reading that. :)